First Post Facto

By Ian Schafer March 19, 2007 BLOGS, GENERAL 2 Comments

This is the first of many posts to this blog that will hopefully be read by more people other than, well, me.

I've decided to take on the challenge of creating a blog that is an entertaining open forum for discussion, dissects the worlds of advertising and marketing (from an interactive perspective), explores what we should be doing better or differently, and generally comments on things that I think you should think are important.

The other challenge is to do this while running Deep Focus, of course.

You may be asking yourself, is this going to be another watered-down, interactive-marketing-for-beginners, PR-approved agency blog? If you're not, I just did.

The answer is a big, resounding, NO.

Deep Focus used to have an 'official' agency blog that had the same problem that most, if not all other agency blogs suffer from — an inability to express opinions.

And when it comes to blogging, that's a major issue.

Instead, what you'll find here are unadulterated, unabashed points of view that aren't necessarily agency 'positions'on any one thing. They're my positions. Well, at least at the moment I'll be writing them they are. Some posts might be insight into decisions I've made as CEO of the agency. Some posts might be criticisms of the industry. But you will always be invited to comment on each and every one of them.

Admittedly, this is an experiment. Can an agency CEO really maintain a blog that has integrity? Will it be worth reading? Will it improve your life?

I aim to make the answer to all those questions a big, resounding, YES.

So stay tuned. Stay alert. And stay connected. Comments are ON, baby.

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