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How to reach (and sell to) digital youth.
Josh Spear at Zeitgeist Europe 2007 talks about the trends of the digital youth. A target audiences many of us actively pursue. He makes some great points which all of us should be thinking about. Pay particular attention to VIRTUAL GIFTING and how much money it makes.
It’s not about finding them. It’s not about interrupting them. It’s about creating content/functionality that’s they’re going to seek out, use or want to interact with on a day-to-day basis.
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I wonder if Josh had his hoaming beacon on his website tuned to say he was in Europe. I used to talk to him a lot a few years ago and his claim used to be “i make brands what they are”. Bit of a bold statement. Although, i dig this video–definitely some keen insight.