As reported by the NY Times, and getting picked up all around the blogging world, Malibu Rum ran a contest soliciting user-generated content on YouTube, and completely botched it.

Botched it so bad, that someone created a video about it.

If you catch me at any upcoming conferences, you’ll probably be seeing this in one of my presentations or hearing me mention it as an example of what not to do.

Agencies, take notice. Advertisers pay attention. Please.

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