ClickZ: Advertisers Home in on Standards, Best Practices in Video

by Ian Schafer on July 23, 2007

Coverage from the ClickZ Online Video Advertising Conference is available here.

Conversations ranged topics from production, to distribution, to sales, to media planning.

Here's an interesting excerpt from the article:

Yet to judge from the audience in attendance at the event, it may be direct response marketers are about to get serious about video.

Funny — I don't even think brands have sufficiently figured online video out yet. Here's to hoping they don't think they have either.

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