Check out ARGNet's review of the Deep Focus-created online experience to support HBO's John From Cincinnati.
From the post:
Via Game Tip, ARGNet received word that HBO was doing something interesting with a promo site, johnmonad.com. Clicking repeatedly on the "Help" button generates an increasing number of search terms and objects floating around your screen until you're told, "That's all the help you're going to get. There's more out there. Start Searching." However, the interface seems pretty intelligent — entering your own search terms nets results that usually seem on-target.