If you're in the mood for a really good podcast about the world of movie marketing and the web (I mean who isn't?!) take a moment to listen to Joseph Jaffe's Across the Sound with special guests (and experts and friends of mine) Chris Thilk from MovieMarketingMadness (and other various publications) and Kirk Skodis from Real Pie Media.
I was dying to call into this podcast, but the window happened to be at a time that I was on a plane coming back from Los Angeles. But thanks for the shoutout anyway, Joe.
Here's the table of contents for the conversation:
2m15 – I am addicted to Facebook. Become my friend on Facebook and also join the "Jaffe Juice" group. In doing so, you'll help me best Mitch Joel and his illustrious 6POS group. I'm using Facebook to activate call-ins, so you definitely want to be a part of this. I'm also bringing every 100th member of Jaffe Juice onto the show.
6m15 – Project "House" Update #3 from Tim Coyne. Be sure to subscribe to his podcast, The Hollywood Podcast. Don't miss the episode titled, "The Friend"
11m55 – Welcome back Kirk Skodis from Real Pie Media and Chris Thilk from the Movie Marketing Madness Blog…but first a quick word about the Experiment Case Study Challenge
19m onwards…we discuss the Entertainment Industry and Change, video ubiquity, choice, rights, transparency, word-of-mouth, the new influencers, Snakes on a Plane, Arctic Tale,
30m – Overnight success (3-day opening weekend) versus The Long Tail; The Industry's obsession with opening weekend…
38m30 – Vince Lombardi and the movie business – revisiting SoaP in context of experimentation; Success is often measured – instead of thinking in absolutes, consider relative disproportionate victories (examples: Evan Almighty versus Die Hard with a Vengeance), especially when it comes to independent movies
46m – A brief discussion on "platforming" and the difference between big-budget (big stunts) versus small-budget campaigns (nurture conversations from the inside-outwards)
52m20 – It almost seems like a no-brainer that conversational activation is mandatory in movie-marketing…but if that was the case, the studios would be all over it, right?
56m30 – A lot of studio blogger outreach looks very much like mainstream "journalist" outreach. There's also a lot of 30-second repurposing. We discuss (sigh) the 30-second spot.
1h01 – We talk about Poseidon and a great example of influencer outreach…but at the end of the day, the product has to be able to save the day.
1h06 – A summary of our conversation, touching on two categories which make a lot of sense for new marketing experimentation…to be continued
Excellent job, gents.
- R.I.P., factchecking
- Winner of Today