Heard about Premium Cola yet? You might be hearing more about them, starting now.

Premium Cola is a German cola brand that is taking a completely transparent approach to its marketing, and its entire DNA.

Here are some examples of what this brand is doing that if you’re a brand, you should be taking detailed notes about:

• The label on the bottle reads (but in German):

premium-cola 0,33 liter very caffeinated softdrink
correct favorite-cola with collective spirit and passion
ingredients: water, sugar, carbonic acid, (e150d), phosphoric
acid, caffeine 25 mg / liter, natural flavor in a nice returnable bottle
history, power, taste, honesty, consequence and life.

The bottle also has the founder’s home address, as there is no official office for the company. It’s actually a collective, with everyone from suppliers to distributors to retailers working together as a team, and gives everyone a vested interest in the cola’s success.

• They don’t advertise, but that’s because they are content with being small. And they are patient. Very patient. My hunch is that if they weren’t patient, they would figure out how to advertise responsibly.
• They donate 1 cent of every sale to a charity that will compensate for the greenhouse gases emitted by the transportation of the product. As a matter of fact, everything they do is designed to have the smallest eco-footprint possible.
• Their bank account is open to the public. Yes, you read that right. Anyone can log into Premium Cola’s bank account to see the company’s balance.

There are many other things this company is doing that are worth a read. Check out Piers Fawkes’ interview with their founder, Uwe Lübbermann, by clicking here.

If more brands would take some cues with what Premium Cola was doing, I guarantee they’d be getting consumers rallying behind them, not just buying their products in stores.

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