Check out this eMarketer chart reflecting the levels of familiarity Canadian marketing executives say they have with social media.

Anyone else find it interesting that more company owners (likely 50+) would say they are very familiar with social media as their customers, while junior staffers (likely under 30 years old) would say they weren’t as familiar as their customers?

If this were the case, you’d think that big business would have figured out social networks by now.

I think it’s just a case of the old guard thinking they know everything, but maybe that’s just me. And if you’re a junior marketing manager that doesn’t think you know as much about social media as your customers, then I feel very, very, very sorry for you. Polish up your resume.

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