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by Ian Schafer on January 23, 2008
Check out this eMarketer chart reflecting the levels of familiarity Canadian marketing executives say they have with social media.
Anyone else find it interesting that more company owners (likely 50+) would say they are very familiar with social media as their customers, while junior staffers (likely under 30 years old) would say they weren't as familiar as their customers?
If this were the case, you'd think that big business would have figured out social networks by now.
I think it's just a case of the old guard thinking they know everything, but maybe that's just me. And if you're a junior marketing manager that doesn't think you know as much about social media as your customers, then I feel very, very, very sorry for you. Polish up your resume.
About the author
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is an award-winning engagement, social media and innovation agency boasting a client roster that includes brands such as AMC, Microsoft, Sony, Diageo, WellPoint, MoMA, and Nintendo. Deep Focus is a part of Engine USA.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several Webby Awards and a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium.
