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    Ian Schafer.com

    Watch The Engagement Debate ‘08 Right There.

    Posted by on February 20, 2008 @ 11:02 pm.

    In case you missed it, here’s The Engagement Debate ‘08, in its entirety.

    (edited from original post. the player played automatically. ANNOYING!)

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    One Response to “Watch The Engagement Debate ‘08 Right There.”

    1. Mike McGrath Says:

      Is engagement the right metrics to be basing transactions on? Resounding YES. Consider how much video is taking off, and consider that ads have not been introduced in a big way. Once ads are introduced to such a large quantity of video, advertising will finally reach saturation point, and a tipping point will occur in advertising from CPM to an engagement metric.

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