Is engagement the right metrics to be basing transactions on? Resounding YES. Consider how much video is taking off, and consider that ads have not been introduced in a big way. Once ads are introduced to such a large quantity of video, advertising will finally reach saturation point, and a tipping point will occur in advertising from CPM to an engagement metric.
Is engagement the right metrics to be basing transactions on? Resounding YES. Consider how much video is taking off, and consider that ads have not been introduced in a big way. Once ads are introduced to such a large quantity of video, advertising will finally reach saturation point, and a tipping point will occur in advertising from CPM to an engagement metric.