It’s a provocative headline, but there’s a great piece in this week’s Advertising Age by Matthew Creamer that features the POVs of folks like Jakob Nielsen on whether or not the web is the place to be buying ad space.

Jakob Nielsen: ‘The basic point about the web is that it is not an advertising medium. The web is not a selling medium;it is a buying medium. It is user controlled, so the user controls, the user experiences.’

I’d say that there are many places for ads on the web. But where this argument really does seem to have its strength is within the world of social media, and social networks in particular, where banner ads seem to go relatively unnoticed.

Remember, it’s a provocative piece. But it’s a great way to start a conversation about the right conversations to have on the web.

Read it here.

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