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Where’s the Smart Car Online?
I could be wrong, but I haven’t seen a single ad for the Smart car online. Nor have I seen any other online effort by the manufacturer.
The Smart car’s been a big hit overseas, and was expected to find lots of support here in the U.S. And it seems that that support would logically come from some tech-savvy, highly-connected, vocal groups of people that use the web to find each other.
So if the Smart car is so smart, where’s the love of the people that it needs to succeed? Where’s the embrace of the (measurable) medium that can jumpstart a revolution?
If anyone’s seen a Smart car online effort, please let me know. I’d like to follow along…
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Ian: I haven’t seen any offline advertising for them either, for that matter.
Just a couple of articles here and there.
Though as I was driving to Little League yesterday, we passed one here on the streets of suburbia and it was enough to make the three 9 year-old boys in my Subaru Forester take notice and comment.
Which may be their strategy after all– generate WOM and let buzz build that way, make early adopters feel special. They already have a thing on their website where you can spend $99 to “reserve” the right to buy one. Which makes it sound as if they expect to run out. Or (just as likely) they want us to believe that they expect to run out.