PMOG, the Passively Multiplayer Online Game, has come out of its 15,000 player beta (of which I was a part of) and is now open to the public.

In a nutshell, this game requires you to install a Firefox toolbar (a la stumbleupon) that enables you to plant ‘mines’ on sites, entrap other players, and otherwise generally score points.

You’ve seen passive games before, but maybe didn’t realize it. Like Scrabulous, for example. Action in the game may happen while you’re away, but you can always come back to it — it’s just that gameplay probably advanced while you were away.

This non-committal style of gameplay can be the perfect balance for the average busy (or just multitasking) individual.

So while PMOG might not be a full-blown revolution in online gaming, its fundamental strategy of being ‘just enough’ to challenge, entertain, and engage over an extended period of time may be something that you and your brand can take a lesson or two from.

So go ahead. Give it a whirl.

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