Advertising Age's Abbey Klaasen reports from my panel at WidgetWebExpo, and captures the essence of the conversation. Weirdly, as the only one who actually spends money on the panel, I was put in the position of having to remind everyone that widgets are great, social media is great, but we need to figure out ways to not just use it as a public relations tool, but as an ad medium as well.
Abbey called out something I said (so I don't have to quote myself — or is it MySelf?) which pretty much sums it up:
"Yes, it's about conversation, collaboration but it has to be about compensation sometime. In order for these to exist they have to make money," said Schafer. "I think there needs to be a conversation about the compensation and hopefully collaboration will net a result to make sure [the services] keep happening."
About the author
- More at
{ 1 comment… read it below or add one }
man after my own heart ian…
its money time… there are a lot of great social services starting to look for a little love from madison ave. some have 25 people and a slow burn but the next 18 months is going to force most to the well.
response ads won’t float the boat.