IanSchafer.com

Advertising Age's Abbey Klaasen reports from my panel at WidgetWebExpo, and captures the essence of the conversation. Weirdly, as the only one who actually spends money on the panel, I was put in the position of having to remind everyone that widgets are great, social media is great, but we need to figure out ways to not just use it as a public relations tool, but as an ad medium as well.

Abbey called out something I said (so I don't have to quote myself — or is it MySelf?) which pretty much sums it up:

"Yes, it's about conversation, collaboration but it has to be about compensation sometime. In order for these to exist they have to make money," said Schafer. "I think there needs to be a conversation about the compensation and hopefully collaboration will net a result to make sure [the services] keep happening."

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