Engage & Entertain: The Deep Focus/Yahoo! Study.
You asked for it, you got it.
As Multichannel News put it:
Viewers who go online to find out about new TV shows before they premiere are more likely to watch them regularly, and to even convince their friends to watch those programs, according to a study by Yahoo and Deep Focus.
The
Facebook comments:
Interesting article.. I’m going to have to borrow and share. It made me wonder which shows or networks you believe are currently doing this best at the moment??