Television: A Gray Anatomy?

From the 'why TV needs to do more with the internet' files, according to Broadcasting & Cable, the average age of a network TV viewer is 50 years old.

50 years old.

The 50+ set does not have the same kind of value to the average advertiser as 17-34 year-olds. Historically, that's where the money is. And while there is certainly significant spending power with audiences 50+ (thanks Paula), the networks still must not be happy with these numbers.

Silicon Alley Insider has some more analysis on this, including network by network numbers. To put it in perspective, The CW has the youngest average viewer age, at 34.