High School Musical Fails to Deliver. Sign of the Audience-Aging Apocalypse?

According to The Hollywood Reporter, last night, ABC aired a reality show called High School Musical: Get in the Picture, where amateurs are given the chance to appear in the next big High School Musical film.

Ratings were flat. So flat, that it got a 3-share, finishing in fourth place behind Dateline, Big Brother, and Family Guy.

In fact, it was ABC's second-lowest premiere ratings of the summer.

Damn. If High School Musical can't draw viewers, what does that mean for television's ability to deliver audiences for advertisers -- especially younger audiences? TV's audience aging just keeps rearing its ugly head.