From the Social Ad Summit last week in NYC, watch this fascinating (yes, 'twas) panel on Branded Experiences in Social Networks, featuring:
Don Steele, MTVN
Scott Monty, Ford
Deborah Korb, JP Morgan
There's some great insight here into what brands think of branded experiences in a social networking environment, what they're spending, and how they're spending it — now, and in the future.