What you see above is one of the first widgets deployed as part of the Exponential Action Network, a major social media initiative we created in partnership with the Ad Council.
When we were invited to work with the Ad Council we were flattered, and inspired.
We wanted to reimagine the Ad Council in today's era. For decades, the Ad Council worked because of donated media by cable and broadcast networks. But what if the Ad Council was rebooted today? We live in a world where people aren't just consuming media -- they are creating media. And if media were people-powered (like so much of the web is) we could create a whole new distribution and interaction mechanism for PSAs and their associated causes.
But wait, there's more. What if people that were donating their own media could actually see how much of an impact their advocacy had on others? And what if we got millions and millions of impressions donated by the likes of Facebook, MySpace, imeem, Netvibes, Clearspring and others to promote it?
Thus, the Exponential Action Network was born.
Check out the press release here -- it pretty much says it all.
We're proud to be doing good, and we're proud to be working with the Ad Council. Support a cause and share your voice today!
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