« August 2008 | Main | October 2008 »
Curious as to what I said on my panel on the future of self-service and automation in online media?
Consider your curiosity a think of the past. This is actually an interesting topic, that could make for an interesting debate -- not just a panel.
Here's the panel, in it's entirety. Agree with my points? Disagree? Let me know in the comments...
What you see above is one of the first widgets deployed as part of the Exponential Action Network, a major social media initiative we created in partnership with the Ad Council.
When we were invited to work with the Ad Council we were flattered, and inspired.
We wanted to reimagine the Ad Council in today's era. For decades, the Ad Council worked because of donated media by cable and broadcast networks. But what if the Ad Council was rebooted today? We live in a world where people aren't just consuming media -- they are creating media. And if media were people-powered (like so much of the web is) we could create a whole new distribution and interaction mechanism for PSAs and their associated causes.
But wait, there's more. What if people that were donating their own media could actually see how much of an impact their advocacy had on others? And what if we got millions and millions of impressions donated by the likes of Facebook, MySpace, imeem, Netvibes, Clearspring and others to promote it?
Thus, the Exponential Action Network was born.
Check out the press release here -- it pretty much says it all.
We're proud to be doing good, and we're proud to be working with the Ad Council. Support a cause and share your voice today!
From the Social Ad Summit last week in NYC, watch this fascinating (yes, 'twas) panel on Branded Experiences in Social Networks, featuring:
Me
Don Steele, MTVN
Scott Monty, Ford
Deborah Korb, JP Morgan
There's some great insight here into what brands think of branded experiences in a social networking environment, what they're spending, and how they're spending it -- now, and in the future.
Paul Kontonis @ For Your Imagination blogs it best:
It's real, it's live and its all on the line at the NYTVF's "Creativity Live" mass participatory brainstorm on Tuesday, September 16 at 2:30pm at the New World Stages in NYC. Bringing together the sharpest and most creative minds in digital media - Toby Daniels from MintDigital, Paul Kontonis from For Your Imagination and Ian Schafer from Deep Focus - with a 150 strong audience, all will be given just one hour to develop three cross-platform entertainment concepts. Can it be done? After the event people will be able to go to the NYTVF website, where they can vote on the ideas they would like to see taken forward. This promises to be a really exciting event. See you there!
This should be LOTS of fun, so if you'll be at the NYTVF, check it out!
The next two weeks are flush with events in NYC, orbiting around the sun of Advertising Week.
I'll be flush with events too, so here's a heads-up on how you can catch me...
Monday, September 15th
Social Ad Summit
Tribeca Rooftop, NYC
11:15am - 12:00pm
Branded Experiences on Social Networks
Large brands spend billions of dollars every year on advertising. Hear from a few of those large brands about how much they are allocating to social networks. Find out what has worked and what hasn’t as well as the hurdles for brands getting on social networks.
Thursday, September 18th
OMMA Global
Marriott Marquis, NYC
4:45pm - 5:30pm
Getting Social Sites to do your Work for You
Are you looking to precisely target based on demographics or activity? Targeted ad networks are showing promise for delivering more precise demographic segments for marketers than the big global networks. Could the same be true for vertical social networks? Social shopping, reviews, and more targeted groups can provide better engagement for those people you want to reach.
Moderator:
Brant Barton, Founder, Bazaarvoice
Speakers:
Adam Cahill, SVP, General Manager of Carat
Michael Carrier, CEO, StyleHive
John Riordan, Director-National Sales, Yelp.com
Ian Schafer, CEO, Deep Focus
Thursday, September 22nd
MIXX 2.8
Crowne Plaza Hotel, NYC
4:45pm - 5:30pm
The Self-Service Revolution
It sounds too good to be true: A completely automated process for setting up and executing highly-targeted ad campaigns. But how do we separate the hype from the reality? In this interactive session, you'll hear from marketers and platform-providers working together to define the automated future.
Moderator:
Michael Wolf, Partner, Farrallon Point, Inc.
Panelists:
Dan Ballister, Chief Operating Officer, TRAFFIQ
Aaron Finn, President & CEO, AdReady
Ian Schafer, CEO, Deep Focus
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Tuesday, September 23rd
Advertising Week
Paley Center (formerly the Museum of TV and Radio), NYC
12:00pm - 1:00pm
Social Media: Giving Voice to Social Causes
The explosion of social media has created countless new ways for advertisers to engage consumers. It’s also created countless ways to promote social causes and increase civic engagement. Whether it’s social networks like MySpace and FaceBook or bloggers, widgets, twitter, or friend feed, these powerful tools can and are being used for the greater good. This panel brings together the best of the best to discuss where social networking meet social change.
Panel:
Moderator: Bob Greenberg, Vice President, Corporate Brand Marketing
Panasonic Corporation of North America
Douglas Atkin, Chief Community Officer, Meetup
Chris Colborn, Chief Experience Officer, R/GA
Lexi Reese, Head of Media Platforms, Google
Ian Schafer, Founder & CEO, Deep Focus
Recent Comments