Social Media for Social Good at the Ad Council.
by Ian Schafer on October 16, 2008
I spoke today at the Ad Council's Partner Conference, where many of the causes the Ad Council supports get together to discuss the burning issues around raising awareness of their very important initiatives.
At this event, the focus was squarely, 100% on social media, and understandably so.
In doing my part to set the table for the day's discussion, I gave the following presentation where I talked about some significant research findings, best practices, and case studies including our recent major effort with the Ad Council, SHARE YOUR VOICE.
Enjoy!
About the author
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is an award-winning engagement, social media and innovation agency boasting a client roster that includes brands such as AMC, Microsoft, Sony, Diageo, WellPoint, MoMA, and Nintendo. Deep Focus is a part of Engine USA.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several Webby Awards and a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium.
{ 1 comment… read it below or add one }
Ian — fantastic to see you educating people about the potential of social media tools in the cause and non-profit worlds.
I recently took part in an event in Boston as part of the team behind http://www.sm4sc.com (@sm4sc on Twitter) that raised 20K for a local anti-domestic abuse group using only social media platforms. (http://www.sm4sc.com/blog/2008/10/12/social-media-for-social-change-the-wrapup/)
We were thrilled! Now we’re branching out with our model to other cities and causes and hoping to start a bit of a revolution. We have some fantastic people on board already to help.
I’m a fulltime writer now, but I used to work in the non-profit world fulltime, and I can’t TELL you what a difference all this would have made for my ability to reach out to, and build community.
Here’s a piece I did on our site about the power of social media tools for non-profits:
http://www.sm4sc.com/blog/2008/09/21/seven-reasons-social-media-tools-are-a-perfect-fit-for-non-profits/
If you’re looking for a group to get involved with in future, we’d love to have you check us out.:)