The Jam on Bad Social Media Marketing.

By Ian Schafer November 4, 2008 BRAND NUDITY, MUSIC, RANT, SOCIAL MEDIA, SOCIAL NETWORKING, YOUTUBE 2 Comments

So I was listening to ‘Start’ by The Jam and the lyrics got me thinking of every example of a failed attempt by marketers to use social media marketing tactics to execute on a flawed social media strategy — especially those brands with image problems.


Take a listen, and see how/if it gets you to rethink things.


It’s not important for you to know my name -

Nor I to know yours

If we communicate for two minutes only

It will be enough

For knowing that someone in this world

Feels as desperate as me -

And what you give is what you get.


It doesn’t matter if we never meet again,

What we have said will always remain.

If we get through for two minutes only,

It will be a start!

For knowing that someone in this life,

Loves with a passion called hate

And what you give is what you get.


If I never ever see you -

If I never ever see you -

If I never ever see you – again.


And what you give is what you get!


What do those lyrics mean to you?

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