Become a Fan

Google

  • Google

    WWW
    ianschafer.com

Twitter Updates

    follow me on Twitter

    August 2010

    Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5 6 7
    8 9 10 11 12 13 14
    15 16 17 18 19 20 21
    22 23 24 25 26 27 28
    29 30 31        
    Blog powered by TypePad

    « My Trip To The Wired Store. | Main | DMCA Takedown on Google. »

    November 26, 2008

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a0105350cd495970b01053624963d970c

    Listed below are links to weblogs that reference Just in Time For Thanksgiving Football, Astroturfing.:

    Comments

    Feed You can follow this conversation by subscribing to the comment feed for this post.

    Alan Wolk

    You would think, Ian, that a reasonably competent PR person would be able to Astrotruf far more discreetly. I mean you don't have to be a rocket scientist to figure out that a phrase like "the Krave by Motorola" is marketing-speak-- who posts like that?

    They're about as incognito as the Trix rabbit.

    I wonder if any brand will get savvy enough to accurately mimic the style of posters and thus pass under the radar undetected.

    Ian Schafer

    It's amazing that this still happens. How do you defend this to your client? Hopefully a 'mea culpa' is enough, for their sake.

    jp harris

    wow interesting artcle,
    almost as interesting as the krave by motorola. ever since i started working for motorola i can't stop obsessing with it....;.
    Haha just kidding

    watch friends

    I loved the type ad commenting system very clean and very efficient.

    Love to read more from you on the topic above

    The comments to this entry are closed.

    My Photo

    Find me on...

    Facebook Flickr LinkedIn Twitter YouTube

    AdAge150