See Me at SXSW Interactive in March 2009.
I'll be speaking at SXSW Interactive in March of 2009 co-leading a discussion with our fine clients at Electronic Arts on the marketing of the hit video game DEAD SPACE. We played a big role by developing the immersive website experience, NOKNOWNSURVIVORS.COM.
The official description of the panel is:
This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross-platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.
Together, we used the arts of transmedia storytelling and cross-platform marketing to deliver a unique experience that kept people, literally, transfixed. We're proud of the results, and look forward to a fun, comprehensive discussion and analysis of how it all came together.
Book your rooms now. They go fast. Trust me. And this years SXSWi should be the biggest and best one yet.
