AdAge points us to a new 'viral' that Pizza Hut uploaded to YouTube, and now has a couple of hundred thousand views.
Wow. This may be the most insensitive, untimely, poorly-thought-out initiative I've seen in a long time. If Pizza Hut were a person, I'd say it was a jerk.
Lets see...anger mom & pop pizza places (yes, in this economy), and bring in the mass-produced bastardization of their bread and butter to rub in their face. Yeah. That makes me feel better about Pizza Hut. It's one thing to call out your competition if they are another chain. It's another to insult small businesses.
My advice? Next time, stop trying to make a 'viral' with the goal of getting views, and instead, focus on creating content that actually builds your brand -- or at least makes it look good.
This video deserves to get - er - panned.
