On March 24th, I'll be taking the stage as part of a Keynote Panel at OMMA Hollywood titled Social Scramble: Who Will Lead Clients to Their Social Future? It's a question that I have to answer all the time, and I look forward to putting in my two cents (taking bets now on my answer).
Here's the panel description:
Social Scramble: Who Will Lead Clients to Their Social Future? Some media futurists argue that all media will eventually be social. That prophecy has yet to pan out, but instead of sitting on the fence waiting for the next Google to sort out the social media business model, media and marketing services firms are taking a much more proactive approach. As moderator and MediaPost writer Joe Marchese noted in a recent column, everyone from PR firms, to brand consultants, vendors, ad agencies large and small, even clients themselves, are hedging their bets against such a future by building their own infrastructure for handling social media data and communications. Surely, there isn’t enough room for everyone. So, who is best positioned to become social media’s "agency of record?" What kinds of services would such a company provide?Moderator: Joe Marchese, President, SocialVibe
Panelists
John Battelle, Founder and CEO, Federated Media Publishing
Joseph Ferry, Interactive Marketing Manager, Nestlé
Robert Hayes, Senior Vice President and GM, Digital Media, Showtime Networks, Inc.
Ian Schafer, Founder and CEO, Deep Focus
Expect fireworks, people.
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