Oh No, Domino’s! A Social Media Disaster In the Making. Literally.

By Ian Schafer April 14, 2009 BRAND NUDITY, SOCIAL MEDIA, YOUTUBE 13 Comments

Blowing up on the interwebtubes right now is a little video made by employees at a Domino’s Pizza, somewhere in the US. In a nutshell, it features 2 employees, one documenting the other placing a rather disgusting item into an outgoing order.




Of course, the video was uploaded to YouTube. It was then removed. But not before someone downloaded it and re-uploaded it for the world to (re)see. And now the web-o-sphere is abuzz about never ordering from Domino’s again.


Keep an eye on an official Domino’s response to this. My prediction is that this will be on each of your local evening newscasts in the next 24-48 hours. And Twitter will erupt with the terms “booger” and “Domino’s” and “pizza”. Mark my words. Watch it happen here.


Domino’s, this needs to be proactively dealt with NOW. Get on it.


How would YOU handle this situation if you were Domino’s? Let everyone know in the comments.


UPDATE: There’s already a conversation going about this going on my Facebook Wall.


UPDATE 2: Employees have been identified and fired according to PaidContent.


UPDATE 3: Consumerist exposes everything.


UPDATE 4: Holy pepperoni. Apparently there is a whole series of these videos. Each worse than the other.


UPDATE 5: As predicted, the TV networks are all over this story — within my 48-hour window :)


  • Foxnews

  • BBC

  • NBC TV


    • UPDATE 6: Domino’s responds via YouTube.



    UPDATE 7:And now it’s on the Today Show:

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