Why Doesn't Deep Focus Have a Twitter Account?

I get that question a lot.

The short answer is that we do. It's @deepfocus. But we don't use it. This is what it looks like:

The longer answer is that I don't believe in agency twitter accounts (sorry TweetFreak). All they generally wind up being is an RSS feed of news.

Twitter is about conversation. Not about posting self-referential links or being otherwise self-promotional. We've got enough navel-gazing in the ad business.

Instead, what Deep Focus has is amazing employees that Tweet about their passions, interests, work, and personal life. Employees like @steveisaacs. @christianborges. @michaelmiraflor. @dani00. And me, @ischafer. They have real, honest-to-goodness conversations with people, and at the end of the day, that's what Twitter should be full of -- not companies or brands. People.

So apologies to TweetFreak for not going the broadcast route. We'd rather go the real person, conversational route. Just like we believe brands should. We're keepin' it real.

Comments

[Chris Grayson - GigantiCo]

Hi Ian,

Don't know that I buy the 'brands don't tweet, people do' argument. Twitter is a communication channel, and different people use it different ways. I'm very intrigued to know what you bit your tongue and deleted over at Agency Spy.

cheers,
Chris

[Byrne]

I forget which, but I think there's one agency that retweets the best of its employees' tweets. It's a good combination of letting people tweet, but giving brands exposure.