Why You Might Want To See Me and Microsoft's Bing at SXSWi.

In March of 2010, I might be speaking at SXSW Interactive, alongside our friends at Microsoft's Bing, with an in-depth look at how they've been able to launch a new brand, with new features, as an underdog, successfully.

Here's the description:

One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft’s Bing didn’t just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made something very big even bigger -- by feeling and acting smaller.

I'm going to be on this panel with Aaron Lilly, Bing's Senior Marcom Architect, Betsy Aoki, Bing's Community Manager (and ^BA on @Bing), and Stefan Weitz, Director of Bing. And who knows, there might even be a special guest moderator.

I can assure you that you're going to be surprised at how candid and introspective this panel will be, and you really will get an inside look at how Bing's digital marketing evolved from its launch. A lot is going to happen between now and then, and we'll be covering it all.

But you may not be able to hear any of it if we don't get your vote. Please take a moment to visit SXSWi's Panel Picker and vote for this panel - just click here. We want to tell the story to the world, and SXSWi would be a great way to do it.

And while you're at it, vote for some other (sure to be) great panels. Len Kendall has a nice list going here.

Thanks! And I look forward to (hopefully) seeing you in Austin, TX! (TIP: Book your hotel room now. Seriously.)

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