Apple Takeover of Wired.com
via vimeo.com
In case you missed it, Apple did a very cool takeover of Wired.com. It comes very close to overdoing it, but stops just short. It's an ad that makes you want to hit "replay". In fact, I did.
Facebook comments:
After such an intense engagement with an unsuspecting audience, I wonder if Apple should not have extended some sort of welcome…like pick a game for your iPhone or lead into a game that has browser version or something to carry the interaction beyond the initial impression of “that’s cool” or “that’s annoying.”