My Next Appearance: Dow Jones/Nielsen Media and Money

I'll be speaking with some folks I greatly admire on November 13th at the Roosevelt Hotel in NYC at the Dow Jones/Nielsen Media & Money Conference, on an agenda that includes Tim Armstrong, Kara DioGuardi, Gregory Maffei, and a hero of mine, Steve Tisch.

Here's my session:

10:25 – 11:10 AM
Part II: The Advertiser's Perspective: Harnessing Social Media
Leading advertisers debate real opportunities in the rapidly expanding digital world and discuss how to foster a deeper connection with consumers. Growth in mobile media and social networks represent the latest in a string of new communications vehicles available to advertisers. How far are they willing to go and what does this mean for the future of advertising?

Tom Arrix, Vice President of Sales U.S., Facebook
Bonin Bough, Global Director of Digital and Social Media, PepsiCo
John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel
Ian Schafer, Chief Executive Officer, Deep Focus
Moderated by Pete Blackshaw, Executive Vice President, Digital Strategic Services, The Nielsen Company

I know and genuinely like everyone on the panel, so I can assure you, this will be lively. How can it not be with the inimitable Pete Blackshaw moderating?

Comments

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