Listen To An NPR Interview With Frank Rose About Transmedia Storytelling.
Hear my friend and celebrated author Frank Rose talk about Alternate Reality Games (ARGs), Mad Men & Deep Focus, and how movies, television series, and even brands are beginning to tell immersive stories that keep consumers engaged.
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I thoroughly enjoyed the interview with Frank Rose (while multi-tasking, I admit). Rose really seems to know his media. The transitions from question to answer to question– seamless. Thanks for sharing this broadcast.