From ClickZ: Digital Requires the Remodeling of the Relic Agency Model

by Ian Schafer on September 13, 2011

From ClickZ and the brilliant Augustine Fou:

It is well known that big agencies have been struggling mightily, recently. From the multimillion-dollar accounts being switched without reviews to public laments that clients expect big ideas for free to procurement departments squashing out every last ounce of margin. Is this a temporary headache or is it a tide that cannot be turned back?

via Digital Requires the Remodeling of the Relic Agency Model | ClickZ.

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Carol L. Weinfeld September 16, 2011 at 1:58 am

It could be a temporary headache if the model were to change.

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