From ClickZ: Digital Requires the Remodeling of the Relic Agency Model
From ClickZ and the brilliant Augustine Fou:
It is well known that big agencies have been struggling mightily, recently. From the multimillion-dollar accounts being switched without reviews to public laments that clients expect big ideas for free to procurement departments squashing out every last ounce of margin. Is this a temporary headache or is it a tide that cannot be turned back?
via Digital Requires the Remodeling of the Relic Agency Model | ClickZ.
Facebook comments:
It could be a temporary headache if the model were to change.