Anecdotally, last night, around the kitchen table during the Super Bowl, I caught “the women” (2 generations of them) talking about it and its allure.
But what is it about Pinterest that has made it so, er, interesting to people?
Here’s one hypothesis: Pinterest is half-shopping.
It’s the next best thing to accumulating items, but without the cost associated with actually buying them. It’s a locker where you store the things you want, the things you find interesting, the things you want people to know you’ve found — each of which is a major psychological driver in the process of retail therapy, without the cash (or credit) expenditure.
It’s why some people tweet photos of their sneakers. Why some people snap pictures of their food. Acquiring what we want or desire is an achievement, and displaying that achievement is a trophy that sets us apart from others. We’ve become accustomed to this. Now you can do it without even buying it. It’s not the real thing, but it may be the next best thing. Especially in trying economic times. Our bank accounts may change, but our behaviors find a way to adapt.
Why do you think Pinterest has been growing so quickly?