This is a really big deal.
Facebook’s terms and policies were updated on Friday to allow them to use users’ data to serve them ads while they are on websites outside of Facebook.
If you’re a conspiracy theorist like me that believes that it is only a matter of time before Facebook unleashes an ad network (like I’ve speculated many times before, such as just last week in Ad Age) then you just got more fuel for your fire.
And to clarify, as my friend (and former Googler) Ari Paparo states:
@ischafer it could be FB’s AdSense killer, but AdSense remains a very small part of Goog revenue and profit.
— Ari Paparo (@aripap) May 13, 2012