Amazon’s New Manifesto.

Is this the new “think different”?

We’re the people with the smile on the box. We’re the re-inventors of normal. We dream of making things that change your life, then disappear into your everyday. And when we build you something new, you can expect everything to change a little more. Look around. What once seemed wildly impractical is now completely normal. And “normal” just begs to be messed with.