Facebook’s External Ad Network is Around the Corner.

As gigaom reports, Facebook’s external ad network is coming. Read all about it here.

I’ve been saying this was inevitable since (before) 2010, as the stars have been aligning for this to happen for quite some time.

From my 2010 post:

It seems to be an inevitability that all of this intelligence will one day soon be applied to power a socially-targeted ad network as big (or bigger than) Google’s AdSense. It would be a network that would theoretically deliver even better results for advertisers, resulting in higher CPMs/CPCs/CP-whatevers that can deliver higher payouts to publishers, making a choice between the two platforms a not-too difficult one for those publishers.

For everyone that bought into Facebook stock, this is a very big reason to believe.