About Ian

Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.

Deep Focus is an award-winning integrated digital agency, powered by social media boasting a client roster that includes brands such as Pepsi, Microsoft, Capital One, Anthem Healthcare, NestlePurina, and The National Association of Realtors..

Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.

An avid technologist, Ian blogs at http://www.ianschafer.com, can be followed on Twitter at http://www.twitter.com/ischafer, and can be plus-oned over at Google Plus.



by Ian Schafer