IanSchafer.com

10 New Social Media/Advertising Buzzwords.

David Armano, of Critical Mass, recently posted a list of made-up words that inspired me to post a list of my own. I do this all day in meetings, and figured I'd share a few with you, loyal readers.

Crapplications: Annoying facebook applications. Usage: "No, I don't want to take your Dr. Phil test. What a crapplication."

Groupsydaisy: Accepting an invitation to join a Facebook group, only to realize it was for something completely different, then leaving immediately. Usage: "I just joined the 'I love animals group' on Facebook. Turns out it was for people that really 'love' animals. In that way. That was a heck of a groupsydaisy."

Feedbrag: Purposefully doing something on Facebook that you know will be posted to your newsfeed, thus letting everyone know about it. Usage: "John rented Fellini's '8 1/2' from Blockbuster just to make people think he's smart. That was such a feedbrag."

Viraelian: One who believes that every online video they post to YouTube will be seen by millions. Usage: "Just because he made a video that looks low-budget but has special effects doesn't mean people are all-of-a-sudden going to find them and email them to everyone they know. He's such a viraelian, and he's converted his entire department."

Flackipedias: Articles on wikipedia created by or contributed to by PR firms.

Twitzer: Using Twitter to attract women. Usage: "Man, he's totally sending out tweets that are designed to make him seem rich and single. What a Twitzer."

Memicide: To kill a meme through overusage. Usage: "It's becoming pretty apparent to me that coverage by mainstream media has killed RickRolling. A clear case of memicide." Or, my blatant copying of David Armano's blog post, is an official act of memicide.

Statustician: One who updates their Facebook and/or Twitter statuses habitually.

Twends: When something starts becoming oft-tweeted about in a short period of time. Usage: "I keep getting tweets pointing me to Brian Morrissey's twitter feed. This is a definite twend."

Invinsible: The feeling of setting your instant messaging application to "invisible". Usage: "Ain't no one going to bug me on IM today. I'm in control of who I chat with. I'm invinsible."

Bonus Words!!!

SMainstorm: The process an agency goes through when instructed by a client to deliver ideas for a Facebook/MySpace/Blog campaign. Usage: "Smainstorm! Conference Room A! 10 minutes!"

Googsturbation On the Rise.

According to the Pew Internet and American Life Project, 47% of US adult Internet users have Googled themselves this year, up from 22% in 2002, says Wired News.

Pew senior research specialist Mary Madden was surprised the growth wasn't higher, and I agree.

In an age where the web facilitates random acts of narcissism and vanity, not to mention violations of privacy, I'm surprised more people aren't searching for their names on the web more often.

So what of the remaining 53% of users that haven't searched for their names?

Here are my guesses as to what they are Googling:

1. porn
2. bush+[scandal]
3. ron paul
4. pr0n
5. [celebrity] sex tape
6. guitar hero III cheats
7. iPhone
8. wii
9. how to kill my [spouse]
10. google

Poll: New Name for “ Cyber Monday ” ?

I hate the term "Cyber Monday". It reminds me of the bubble. My money and intelligence are real, not "cyber", and it just feels like another concept created to get more people to shop just after Thanksgiving. So I propose a new name. Something a little more passive. Or calls it out for what it really is.

Anyways, what are your thoughts? Vote or add your own choice below.

EXCLUSIVE VIDEO: My Interview With Mr. T About Online Video

The questions you're going to ask are "why did you interview Mr. T -- and how did you get him into your office?"

The answer to the first question is here and here. The answer to the second question is that if I ever have any questions left unanswered, I go right to the source.

I also interviewed the director of Mr T.'s viral videos, James Marlowe, who provided lots of insight.

Now watch 'em below.

Vid Pick of the Day: Thriller … in Prison … in the Philippines.

Yeah. I can't even make a wisecrack about this.

It's...it's...it's just amazing. They even wore Deep Focus colors. I'd provide commentary, but I don't even know where to begin.

Jury Duty: 7/24/2007

So I'll be serving some jury duty tomorrow, June 24. Blog posts will either be more or less frequent.

Don't be disappointed.

I tried to submit a proposal to be the first juror to serve via YouTube, but apparently they didn't see the debates tonight. Didn't go over so well.

I Just Felt Old.

I just realized that when Mark Zuckerberg (of Facebook) was probably having his bar mitzvah, I was probably at a DoubleClick party.

Ugh.

I Don ’ t Really Hate the iPhone …

...but this almost makes me want to. And it also makes me want to take home a Nokia E70.

(Profanity Warning!)

The “ T ” in WTF.

The tech industry has had some REALLY bad promotional videos in its days. Apparently, CTOs have the worst senses of humor ever.

From this:

to this:

Well, Hitachi wants to change all that. Just when you think you're watching the worst one yet, in walks the one man who can make it the best one EVER!!!

Deep Focus has performed a thorough analysis of the variables in this video, and we have determined that this does, in fact, follow the classic 100% successfully-proven formula of:

Mr. T + anything = viral gold

Friday Fun: Does it get any better than this?