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10 New Social Media/Advertising Buzzwords.
David Armano, of Critical Mass, recently posted a list of made-up words that inspired me to post a list of my own. I do this all day in meetings, and figured I’d share a few with you, loyal readers.
Crapplications: Annoying facebook applications. Usage: “No, I don’t want to take your Dr. Phil test. What a crapplication.”
Groupsydaisy: Accepting an invitation to join a Facebook group, only to realize it was for something completely different, then leaving immediately. Usage: “I just joined the ‘I love animals group’ on Facebook. Turns out it was for people that really ‘love’ animals. In that way. That was a heck of a groupsydaisy.”
Feedbrag: Purposefully doing something on Facebook that you know will be posted to your newsfeed, thus letting everyone know about it. Usage: “John rented Fellini’s ‘8 1/2′ from Blockbuster just to make people think he’s smart. That was such a feedbrag.”
Viraelian: One who believes that every online video they post to YouTube will be seen by millions. Usage: “Just because he made a video that looks low-budget but has special effects doesn’t mean people are all-of-a-sudden going to find them and email them to everyone they know. He’s such a viraelian, and he’s converted his entire department.”
Flackipedias: Articles on wikipedia created by or contributed to by PR firms.
Twitzer: Using Twitter to attract women. Usage: “Man, he’s totally sending out tweets that are designed to make him seem rich and single. What a Twitzer.”
Memicide: To kill a meme through overusage. Usage: “It’s becoming pretty apparent to me that coverage by mainstream media has killed RickRolling. A clear case of memicide.” Or, my blatant copying of David Armano’s blog post, is an official act of memicide.
Statustician: One who updates their Facebook and/or Twitter statuses habitually.
Twends: When something starts becoming oft-tweeted about in a short period of time. Usage: “I keep getting tweets pointing me to Brian Morrissey’s twitter feed. This is a definite twend.”
Invinsible: The feeling of setting your instant messaging application to “invisible”. Usage: “Ain’t no one going to bug me on IM today. I’m in control of who I chat with. I’m invinsible.”
Bonus Words!!!
SMainstorm: The process an agency goes through when instructed by a client to deliver ideas for a Facebook/MySpace/Blog campaign. Usage: “Smainstorm! Conference Room A! 10 minutes!”
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Could This Be the Next Must-See Online Video?
According to the WSJ (subscription requred), the U.S. is planning on shooting down a broken spy satellite that would have dropped to Earth by some time in March. The deed will be done by a missle fired from a U.S. Navy cruiser, hitting the satellite before it enters our atmosphere.
If the Pentagon can document this, or better yet, simulcast this, live on the web and TV this could be a very cool video event.
Come on, The Pentagon. Get an HD crew out there, and shoot yourselves shooting down a satellite. We’d love to see it. So will all the kids on Digg.
I’ve got a few clients that might be willing to sponsor that video too, so maybe we can coordinate something.
Googsturbation On the Rise.
According to the Pew Internet and American Life Project, 47% of US adult Internet users have Googled themselves this year, up from 22% in 2002, says Wired News.
Pew senior research specialist Mary Madden was surprised the growth wasn’t higher, and I agree.
In an age where the web facilitates random acts of narcissism and vanity, not to mention violations of privacy, I’m surprised more people aren’t searching for their names on the web more often.
So what of the remaining 53% of users that haven’t searched for their names?
Here are my guesses as to what they are Googling:
- porn
- bush+[scandal]
- ron paul
- pr0n
- [celebrity] sex tape
- guitar hero III cheats
- iPhone
- wii
- how to kill my [spouse]
I Put the “i” in CNN’s I-Report.
CNN.com did a great feature on the history of the Commodore 64, one that touched my soul. It touched me so much that I sent in my 1983 Commodore 64 "unboxing" video to CNN’s I-Report.
Well, they loved it, and it’s currently being featured in their I-Report showcase. Click here to check it out.
24 year-old consumer-generated news at it’s finest.
Brand Nudity: The “I’m Thankful for Dudley Moore” Edition
So if you know me, you know I love to talk about how brands need to be honest. And if they feel uncomfortable being honest, they need to change.
If you’ve been in my office, you’ve probably seen my pristine mint-condition poster for the film Crazy People, starring Dudley Moore and Daryl Hannah (it also features Uncle Floyd [Vivino], but that’s another story).
If you haven’t seen this movie, go rent it.
Want a crash course in being honest with the consumer? Check out this great recap of the film below (mildly NSFW, language):
Sure it goes overboard. But the essence is correct. While taglines and slogans are no longer the best ways of communicating brand honesty — I would say that is done through customer service, social media, and real dialogue — you can still learn a lot from Dudley Moore.
Paul Reiser, even.
Poll: New Name for “Cyber Monday”?
I hate the term “Cyber Monday”. It reminds me of the bubble. My money and intelligence are real, not “cyber”, and it just feels like another concept created to get more people to shop just after Thanksgiving. So I propose a new name. Something a little more passive. Or calls it out for what it really is.
Anyways, what are your thoughts? Vote or add your own choice below.
Fantasy Football and iVillage. Perfect Together.
We work in the online industry, right? The most sophisticated ad targeting ever, right?
Just checking.
EXCLUSIVE VIDEO: My Interview With Mr. T About Online Video
The questions you’re going to ask are “why did you interview Mr. T — and how did you get him into your office?”
The answer to the first question is here and here. The answer to the second question is that if I ever have any questions left unanswered, I go right to the source.
I also interviewed the director of Mr T.’s viral videos, James Marlowe, who provided lots of insight.
Now watch ‘em below.
