Who says advertising doesn’t do anything good for children?

Through the efforts of my amazing wife, Cheryl, Deep Focus delivered hundreds of new and used books to some kids in need at PS 11 in Brooklyn.

Check out the smiling faces on these kids. It kind of puts everything in perspective, doesn’t it?

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I often refer books to clients and colleagues. In the last year, there has been no book I’ve recommended more than (fellow Brooklynite) Steven Johnson’s Everything Bad is Good For You.

Why? It’s concise, inspirational, and explains why content continues to get more complex and why we continue to get more and more involved with it. It uses television as an explanatory vehicle, but the explanations can apply to ALL forms of media.
Since I’ve read the book, I’ve begun to look at things (or at least understand them) differently. Things from social networks, to vlogs, to podcasts, to mobile content all make more sense.

What it has also led me to understand is that all this Web 2.0 hoo-hah is less the evolution of technology, and more the evolution of human behavior.

Read it.

While you’re at it, check out Steven Johnson’s blog as well. He’s been working on a fascinating project called Outside.in, what very well might be the future of locally-focused online communities.

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