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Recap of My IAB Panel on Online Video.
If you were wondering what was said on my panel at the IAB’s Leadership Forum on Online Video, check out OnlineVideoWatch’s recap here.
It was a lively (and often humorous — that Patrick Keane @ CBS is a hoot, I say) discussion about whether the future of video is online, on-air, or both. I tried to be as disagreeable as possible to keep things interesting.
Check out the coverage here.
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See Me @ IAB’s Leadership Forum on Online Video on 5/5 @ 11:30.
Don’t miss the IAB Leadership Forum on Online Video @ 11:30 am on Monday, 5/5. You’ll see me participating in what is likely to be a lively one-on-one debate on future of video, online and/or off.
The Great Debate: Buy Broadcast? Buy Online? Buy Both?
There’s been plenty of discussion in the industry about a perceived tension between buyers of online and broadcast video. But is it real? Does it matter? Hear this point-counterpoint debate between two senior executives as they argue from opposing perspectives about the value and future of broadcast versus online.
Moderator: Patrick Keane, Executive Vice President, Chief Marketing Officer, CBS Interactive
Ian Schafer, CEO, Deep Focus
Steve Robinson, President & Founder, Panache
Live From the AAAA Leadership Conference This Week.
I’m headed to the 4A’s (American Association of Advertising Agencies) Conference in Dana Point, CA this week, where I’ll be posting some periodic updates. So be on the lookout for thoughts on how seriously they’ll be taking digital this year…
For more information on the conference, click here.
And definitely follow my updates on Twitter. They won’t be too frequent, but will certainly let you know what’s being discussed…
See Me At IAB’s Leadership Forum on Digital Video on 5/5.
I’m on the advisory board for the IAB”s Leadership Forum on Digital Video, which is happening at The Roosevelt Hotel on May 5, 2008. The entire board has been working hard on ensuring that the program and speakers are of the highest quality. Personally, I’d like for this conference to start getting us closer to answering some questions, rather than just rehashing old conversations.
I’ll be part of the program as well, debating the value and future of broadcast vs. online video:
The Great Debate: Buy Broadcast? Buy Online? Buy Both?
There’s been plenty of discussion in the industry about a perceived tension between buyers of online and broadcast video. But is it real? Does it matter? Hear this point-counterpoint debate between two senior executives as they argue from opposing perspectives about the value and future of broadcast versus online.
Moderator: Patrick Keane, Executive Vice President, Chief Marketing Officer, CBS Interactive
Ian Schafer, CEO, Deep Focus
Steve Robinson, President & Founder, Panache
This should be interesting, folks.
And there should be a whole lot of other interesting things going on at this conference, so if you’re in any way involved with online video, from an agency, advertiser, or publisher side, it’s got my seal of approval.
Recap of My Panel @ Content Delivery Economics.
Today I spoke on a panel @ Contentinople’s Content Delivery Economics on the topic of Monetizing Content Through Digital Syndication & Advertising. My fellow panelists were:
Moderator: Mark Kapczynski, VP of In-Stream, EyeWonder
Scott Bender, VP Advertising Sales, IGN Entertainment Consumer Group, Fox Interactive Media
Brian Wieser, SVP, Director of Industry Analysis, Magna Global, Interpublic
Patrick Mahoney, Senior VP Digital Media, Entertainment Studios
Ian Schafer, CEO & Founder, Deep Focus
Julian Zilberbrand, VP Group Director, Technology & Ad Operations, MediaVest Worldwide
Travis Howe, Senior Vice President, Digital Sales, Sony Pictures
This was a lively panel filled with discussion about the future of content monetization. Key takeaways?
* Convergence is closer than it’s ever been technologically, but is suffering from a bit of ‘Who Killed the Electric Car’ artificial growth-stunting.
* The model for the monetization of video content will ultimately be some combination of ad-supported and subscription revenue.
* There’s no ‘right way’ to buy online video. For some advertisers, it’s all about breadth and scale. For others, it’s all about depth and experience.
* Advertising networks may very well represent the best shot at the potential for online video content to match up against TV in terms of reach.
* Brand integration doesn’t scale well, but it’s what lots of advertisers are looking for, especially when working with the large media companies.
* The monetization of content is actually quite dependent upon the hardware and platforms it will be delivered to.
No big surprises here, but no one professes to have all the answers. But I suggest we get a heck of a lot closer before we start wondering about ‘what’s next’.
See Me At Content Delivery Econmics in NYC On April 22nd.
On April 22nd, I’ll be speaking at the Content Delivery Economics conference at The Westin Times Square here in NYC.
Here’s the info:
3:30 p.m. - 4:30 p.m. Media Roundtable: Monetizing Content Through Digital Syndication & Advertising
New business models are emerging for the syndication of content through a variety of online digital distribution services. This panel, made up exclusively of media and advertising experts, will explore different options and the routes to monetizing your digital content through advertising solutions.
Moderator: Mark Kapczynski, VP of In-Stream, EyeWonder
Scott Bender, VP Advertising Sales, IGN Entertainment Consumer Group, Fox Interactive Media
Brian Wieser, SVP, Director of Industry Analysis, Magna Global, Interpublic
Patrick Mahoney, Senior VP Digital Media, Entertainment Studios
Ian Schafer, CEO & Founder, Deep Focus
Julian Zilberbrand, VP Group Director, Technology & Ad Operations, MediaVest Worldwide
Travis Howe, Senior Vice President, Digital Sales, Sony Pictures
Check out the full conference program here. If you’re at all involved with the monetization of video content, this conference — and panel — is for you.
More Twittering: PSFK Conference NYC, Thursday, 3/27.
Follow my tweets (yes, via Twitter) on Thursday, 3/27 as I attend the PSFK Conference in New York. Believe it or not, I’m not speaking at this event. Just listening. And Twittering.
What’s PSFK you ask?
On Thursday March 27, PSFK hosts a day of trends, inspiration and creative ideas. Designed to fuel creative professionals, the conference features speakers and topics that have been thoughtfully selected from a wide range of industries.
The day will include an interview with Eric Ripert (the NYC based chef with three Michelin stars) on how he finds inspiration to continually update his menus and brand; to a review of social media and the creative opportunities that it presents, to an exploration of New York culture; to an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; to a session exploring solutions for the challenges faced by three charities sponsored by the Art Directors Club.
Want to get an idea about what will happen? The video below is a slightly quirky extract from the event in 2007.
Reminder: See me at Media Summit NY on Wednesday, March 12th.
Remember, I’ll be attending the Media Summit NY on March 12th, presented by Digital Hollywood where I’ll be speaking on the following panel:
2:15 PM - 3:30 PM
Session C:
Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile
In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base.
Bant Breen, president, Interpublic’s Futures Marketing Group
Kevin P. Ryan, Co-Chairman, Alley Corp., former CEO and co-founder, DoubleClick
Anne Hunter, Vice President, Platform-A Strategic Advertising Solutions, AOL
Scott Kessler, Senior Director, Information Technology, Internet Software & Services and Internet Retail, Standard & Poor’s Equity Research
Marc Ruxin, SVP, Director, Digital Strategy and Innovation, MCCANN WorldGroup
Ian Schafer, President and Founder, Deep Focus
Dean Carignan, Director, Ad Business Strategy, E&D Division, Microsoft Corporation
Tim Chang, Principal, Norwest Venture Partners, Moderator
Registration is here. See you then!
Prepare Now for SXSW.
I’ll be headed down to Austin, TX for SXSW Film & Interactive on Friday, returning on Tuesday. While down there, I’ll be posting my thoughts on what I hope to be a great few days. If you’re not going, you can follow along right here at IanSchafer.com.
But if you are planning on attending, here’s how to catch up with me and say hello in person:
1) Get a Twitter account. Follow my every move at http://www.twitter.com/ischafer.
2) Attend my panel:
Blogs, Buzz, and Buddy Lists
Room 12AB
Sunday, March 9th
3:30 pm - 4:30 pm
Use the Internet before the Internet uses you. Thanks to blogs, web-video, and social networking sites, the online universe is a valuable (but no less intimidating) landscape for artists. How do you get the best out of blogs and other sites, to maximize your potential for an audience. Or, how do you get yourself introduced to the booming industry of online journalism and video sharing? These experts will dig deep into these ever-changing trends.
Moderator: Paul Harrill, Lovell Films
Karina Longworth, Film Blogger, Spout.com
Alison Willmore, IFC
Ian Schafer, CEO, Deep Focus
Victor Pineiro, Writer/Producer, Second Skin
3) Check out these panels at SXSW Interactive that I’ll likely be attending:
Saturday, 8 March 2008
11:30AM The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007
2:00PM Opening Remarks with Henry Jenkins and Steven Johnson
5:00PM Behind the Scenes at the Onion News Network
5:00PM Social Marketing Strategies Metrics, Where Are They?
5:00PM Social Network Coups: The Users are Revolting!
Sunday, 9 March 2008
10:00AM Social Design Strategies
11:30AM Social Strategies For Revolutionaries
2:00PM Keynote Interview with Mark Zuckerberg
3:30PM Blogs, Buzz, and Buddy Lists
5:00PM Gossip
Monday, 10 March 2008
10:00AM Sponsored Panel: Going Social Now
5:00PM Pimp My Non Profit - Real Non-Profits Kicking Ass with Online Technology
5:00PM Sponsored Panel: The Web Agency: There Will Be Blood
Tuesday, 11 March 2008
11:30AM Peas in a Pod: Advertising, Monetization and Social Media (B)
4) Don’t forget to check out the Deep Focus/BlogAds/NPR/PBS/indieWire/ITVS party on Sunday, March 9 @ 9pm at KLRU’s legendary Austin City Limits Studio [2504 B Whitis (Corner Guadalupe & Dean Keeton)]! More information at the party’s event page on Facebook.
5) Read IanSchafer.com!
Watch My Video Highlights From CES 2008.
For the uninitiated, CES can be overwhelming. Heck — for the initiated it can be overwhelming.
Getting around is a nightmare, trying to find who or what you are looking floor on the multiple show floors can be a huge challenge, and meetings are spread throughout the city.
But there are some amazing sights to behold each and every year, and that’s what keeps me coming back. The innovation and the excitement and awe it brings helps me remember why I love what I do so much.
I walked around CES with my Flip Video Camera from PureDigital and got some great footage of innovation in action.
Check out this video playlist, and let me know if you’ve got questions about anything you see in these videos. I’ll let them speak for themselves in the meantime. They are all important.
