Mashup culture isn’t just for tech-geeks, YouTubers, and Google employees. Sometimes, it can actually enhance your life. And when two companies get together to mash their services up together, all because consumers spoke up and said it would make their lives more organized, it’s a thing of beauty.
LinkedIn and Plaxo have joined forces to allow Plaxo Members to sync their LinkedIn contacts with their Plaxo address book, effectively mashing their flagship products.
I’ve synced my two accounts, and it worked splendidly. I feel more organized and connected already.
While mashups have been around forever (Shakespeare, anyone?) the modern, corporate interpretation (Nike+Apple, TiVo+DirecTV), holds tremendous promise not just culturally, but financially.
Bonus points if you can tell me (in the comments, please) what the title of this post is a pop-culture reference to.