Demand A Plan.
I’m proud to sign my name to an effort being led by more 750 mayors and 750,000 grassroots supporters to to demand that President Obama and Congress step forward with…
Read moreReality Check: Why There Is No Instagram For Video.
Every week, there’s a new buzz around an app that is purported to be the “Instagram for Video”. It was Socialcam, Viddy, and several others in the past. Today it’s…
Read moreSome Initial Thoughts on Airtime.
[View the story "A little conversation about Airtime and (missed?) Twitter Potential" on Storify] A little conversation about Airtime and (missed?) Twitter Potential Storified by Ian Schafer · Tue, Jun…
Read moreOn Hitting Curveballs: Featuring Buddy Media’s Mike Lazerow.
Full disclosure here, I’ve known Mike Lazerow for a while now. Deep Focus is a client of Buddy Media’s, too. But that doesn’t influence how I feel about this heartfelt,…
Read moreSocialCam? More Like SocialSpam.
I’ve been in digital marketing for a long time. About as long as you can be, really. I’ve seen a lot. There is a special “hall of shame” that should…
Read moreDo Not Go Into Advertising. Do Something About It.
This is a counterpoint to Gawker’s piece, Do Not Go Into Advertising. True. Advertising is an industry that many people fall back into. As Gawker writes, “Advertising is the industry…
Read moreThoughts on “Generation C”.
Today I had the pleasure of being interviewed by the great Kai Ryssdal on NPR’s & American Public Media’s Marketplace about Nielsen’s latest report, calling Americans 18-34 “Generation C”. That’s…
Read moreSocial Media & The Art of Storytelling.
This was inspired by a recent conversation I had as part of the IAB’s MIXX Spotlight Series during Advertising Week 8. UPDATE: This post is dedicated to Steve Jobs, my…
Read moreFrom ClickZ: Digital Requires the Remodeling of the Relic Agency Model
From ClickZ and the brilliant Augustine Fou: It is well known that big agencies have been struggling mightily, recently. From the multimillion-dollar accounts being switched without reviews to public laments…
Read moreMost Marketers Plan to Increase Social Media Spend This Year. Still Getting It Wrong.
From a report/study in Mashable: An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget…
Read more