Jimmy Fallon. Facilitator of Creativity and Sharing.
This is something you have to see. My observations: 1) The best thing about Jimmy Fallon is that he gives The Roots opportunities to make make magic like this happen.…
Read moreSocial TV: Water Cooler Effect Gone Online.
On June 19th 2012, I spoke at the 140Conference in NYC with my friends Rishi Malhotra (Managing Partner of [212]Media) and Caroline Giegerich on the evolving state of Social TV,…
Read moreTV vs. Social Media: Concerts vs. Street Performances?
Unfinished thought: Television advertising is a concert. Every TV spot is a performance seen synchronously by thousands or millions at a time. Marketers love putting on that show. Each and…
Read moreDeep Media, Transmedia, and The Art of Immersion.
Hop on over to Henry Jenkins’ blog for an in-depth interview with the legendary Frank Rose, about his book The Art of Immersion: How the Digital Generation Is Remaking Hollywood,…
Read moreGot $4 Million? Someone Is Selling Their :30 Super Bowl TV Spot.
Someone is selling (auctioning, really) a Super Bowl spot via an ad in Advertising Age, and an online form. Got $4 million and a desire to reach 90% of the…
Read moreThe Peril of Sponsored Trends on Twitter?
I love it because it shows naked conversation. But if you’re a brand, you should know that this can happen. I say, embrace it, and use it to get better…
Read moreSee Me At OMMA Social [VIDEO].
Last week, I spoke at MediaPost’s OMMA: Social on the topic of using social media to build an audience and drive engagement with content, brands, and between consumers. Here’s the…
Read moreVideo From THE CONVERSATION: Attracting Audiences Through Social Media
Here’s the full video of me and awesome panelists Arin Crumley (FOUR EYED MONSTERS), Jason Spingarn-Koff (LIFE 2.0), Ryan Werner (IFC), and Nina Paley (SITA SINGS THE BLUES) at Scott…
Read moreHear/See Me Talk About Location Based Services on BlogTalkRadio and BBC World News.
Thanks to MediaBistro and AgencySpy for letting me talk about the advertising and marketing opportunities that Location-Based Services (like Foursquare, and Gowalla) are bringing to light, and for the opportunity…
Read moreAll the Super Bowl Commercials. Right Here.
Thanks to the fine folks at Forbes for assembling all the Super Bowl commercials in one player. I choose not to watch before the game. But if you like spoilers,…
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