Hop on over to Henry Jenkins’ blog for an in-depth interview with the legendary Frank Rose, about his book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue and the Way We Tell Stories.
I’m absolutely honored to be mentioned in Frank’s book, a book about the ways storytelling is getting more complex, more enveloping, more immersive.
A little bit about Frank Rose:
Frank Rose is the author of The Art of Immersion: How the Digital Genera-tion is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, to be published in February 2011 by W.W. Norton, and a contributing editor at Wired, where he has written extensively about media and entertainment. Before joining Wired in 1999, he worked as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. He is also the author of The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and West of Eden, a 1989 best-seller about the ouster of Steve Jobs from Apple, now available in an updated edition.
The book, and Henry Jenkins’ interview, is a great introduction to Alternate Reality Games, gamification, and multiplatform storytelling. There is a ton in there to get you started on thinking about how you can live up to the now higher expectations of your audiences.
Read Part 1 of the interview here.
Read Part 2 of the interview here.