We (Deep Focus) were proud to be beta partners in the launch of Google Gadget Ads as they make the leap to being ready-for-prime-time. All the news on this can be found at Advertising Age and AdWeek, and Mashable.

Our campaign was for Yari Film Group’s Kickin’ It Old Skool, and we loved the results. A case study can be seen at Google’s official Gadget Ads site by clicking here.

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Voila. Google has made embed code available for all Google Maps.


View Larger Map

To do this yourself, simply visit a Google Map, click the “Link to this page” link, and copy and paste the provided code in your blog, profile, or GeoCities site.

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Well, other then me announcing that Deep Focus is becoming a 100% widget-centric company (an obvious joke), and other than presenting Scott Witt (Denuo/Droga5) with a Deep Focus “I’m in ur blog, embedding ur widgetz” t-shirt (built using a widget), here’s the WidgetCon official blog’s coverage.

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I’ll be appearing at WidgetCon 2007 on Wednesday, July 11th, speaking on a panel titled: Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms.

The panel will feature:

Scott Witt, Creative Director of Media, Denuo + Droga5
Greg Verdino, Chief Strategy Officer, crayon
Chad Stoller, Executive Director, Emerging Platforms, Organic
Alan Rambam, SVP / Senior Partner, Fleischman-Hillard
Ian Schafer, CEO, Deep Focus
Linda Boland Abraham, Executive Vice President, comScore
Moderator: Emily Steel, The Wall Street Journal

The rest of the information about the one-day widget conference is available in, conveniently enough, a widget:

If you don’t know what a widget is, you should click here for Freewebs’ definition, or here for an interesting article in the WSJ. It’s an old concept with a new name and ecosystem.

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