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    Ian Schafer.com

    How to reach (and sell to) digital youth.

    Posted by on June 7, 2007 @ 4:28 pm.

    Josh Spear at Zeitgeist Europe 2007 talks about the trends of the digital youth. A target audiences many of us actively pursue. He makes some great points which all of us should be thinking about. Pay particular attention to VIRTUAL GIFTING and how much money it makes.

    It’s not about finding them. It’s not about interrupting them. It’s about creating content/functionality that’s they’re going to seek out, use or want to interact with on a day-to-day basis.

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    Ian Schafer
    May 2008
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