Today I was part of a roundtable discussion about social media’s impact on storytelling with brilliant social media strategist Rohit Bargava, the amazingly talented musician Daria Musk, founder of Future of StoryTelling Charles Melcher, and storytelling expert (she wrote the book) Annette Simmons. Watch above and be sure to attend the Future of StoryTelling event in NY on October 3, 2013.
This is something you have to see. My observations:
1) The best thing about Jimmy Fallon is that he gives The Roots opportunities to make make magic like this happen.
2) I am genuinely surprised by how good Mariah Carey sounds here.
3) The Roots make great music from instruments you would find in any first-grade classroom.
4) I don’t find Jimmy Fallon as funny as I find him creative and a great facilitator of other peoples’ creativity, and someone who is acutely aware of what people want to share.
By popular demand, below is an embedded version of my keynote presentation at Adweek’s Social Media Strategies conference on 9/22 (MC Hammer opened, I closed. That’s how I roll.) I’ll be adding the audio from the actual presentation as soon as I receive it, so please stay tuned for that. I promise that it will make it at least 1.5x better.
Thanks to everyone that attended, and thanks to my team at Deep Focus that makes all of this possible.
Blowing up on the interwebtubes right now is a little video made by employees at a Domino’s Pizza, somewhere in the US. In a nutshell, it features 2 employees, one documenting the other placing a rather disgusting item into an outgoing order.
Of course, the video was uploaded to YouTube. It was then removed. But not before someone downloaded it and re-uploaded it for the world to (re)see. And now the web-o-sphere is abuzz about never ordering from Domino’s again.
Keep an eye on an official Domino’s response to this. My prediction is that this will be on each of your local evening newscasts in the next 24-48 hours. And Twitter will erupt with the terms “booger” and “Domino’s” and “pizza”. Mark my words. Watch it happen here.
Domino’s, this needs to be proactively dealt with NOW. Get on it.
How would YOU handle this situation if you were Domino’s? Let everyone know in the comments.
UPDATE: There’s already a conversation going about this going on my Facebook Wall.
UPDATE 2: Employees have been identified and fired according to PaidContent.
UPDATE 3: Consumerist exposes everything.
UPDATE 4: Holy pepperoni. Apparently there is a whole series of these videos. Each worse than the other.
UPDATE 5: As predicted, the TV networks are all over this story — within my 48-hour window
UPDATE 6: Domino’s responds via YouTube.
UPDATE 7:And now it’s on the Today Show:
Oh lawdy. Bring Arrested Development back for another season. Give me one crack at marketing it using all the digital/social media tools we have at our disposal.
Speaking of mulligans, I can’t think of something more deserving of one. Maybe the show was just before its interactive marketing time…
I arrived back in NYC on a red-eye from Las Vegas on Saturday, and several hours and a disappointing Giants loss later, I’m ready to process everything I soaked up at the highly anticipated (but definitely less-attended) Consumer Electronics Show. Every year, we attend CES to see what’s next. For the first time I can remember, I left CES with a better idea of what’s coming in a few months, not a few years.
I think there was more pressure on electronics companies this year to show what’s around the corner, rather than further down the production pipeline.
Along those lines, I learned that the biggest things in 2009 may not be totally brand new things, but improvements to new-ish things, or refinements to last year’s innovations. For example, improvements in LED technology that allow TVs to be light enough to hang on picture frame hooks rather than brackets. And while OLED is still what make everyone drool, those paper-thin screens are still 1-2 years away from being available/affordable.
Convergence is (still) happening, with TVs now able to display tons of content, like YouTube videos, MySpace messages, and Flickr images directly on their screens. This was out in full force last year, but this year they become a reality in their ready-for-prime-time form. TVs also more readily accept USB media to directly play movies, photos, and audio. Look for these improvements in stores immediately.
Convergence is also happening with phones, as well. This year, the trend was merging 5+ megapixel cameras with phones – and it’s hard to tell which one they are first.
Palm unveiled a new smartphone, the Pre, that looks like it can hold its own against the iPhone and Blackberry. This was a complete do-over for Palm and hopefully can inject additional competition into the crowding space.
There also seemed to be a lot of buzz (and foot traffic) around the Nokia N97, Nokia’s latest entry in their succcessful ‘N’ series.
Netbooks also made themselves heard at this year’s CES. They’ve been out all year, but it seems that every major manufacturer has an entry. And with them getting faster and faster, and the economy changing peoples’ buying habits, it may finally be time for the sub $500 netbook to go mainstream.
Apparently, when all else fails, we bring back 3D. Everyone seemed to have some kind of technology showing off 3D capabilities, but generally, these fell flat and felt a bit gimmicky.
One of the big curiosities of the show actually came from Mattel. Their Mind Flex game, which attempts to use your brain to control a little floating ball and make it go through hoops, and, well, I think you’ll just have to watch this video to know what I mean:
At this year’s CES I also wanted to pay close attention to how everyone communicated while at the event. While Twitter was certainly used heavily, my informal polling and personal experience led to me crowning Facebook as the communications channel of choice during CES 2009. But yes, Twitter was a close second.
So overall, yes — CES was less attended than in recent years. But there was something a lot more real about this year’s show. The innovation seemed to be here and now, rather than what we may never see actually get produced. So for those of us into instant gratification, this was the CES for you.
With the way 2008 went, a mulligan was probably just what we needed.
AdAge points us to a new ‘viral’ that Pizza Hut uploaded to YouTube, and now has a couple of hundred thousand views.
By popular demand, I’ve decided to post an analysis of Nike’s LeBron James ‘Chalk’ TV Spot (tip o’ the hat to Michael Miraflor for pitching in).
In case you missed the spot, which was in heavy rotation through Thanksgiving weekend, here it is:
So what does it all mean?
LeBron james has a pre-game ritual of reaching into the chalk/talc basket near the scorer’s table, rubbing it on his hands, then throwing it into the air. It’s electrifying, and the crowd usually goes wild. It looks like this:
The track in the spot is ‘Candyman’ from Cornershop (they also scored a charting hit in 1997 with ‘Brimful of Asha‘) which I believe may have gotten a little remix from Lil’ Wayne. And that track is several years old, but a hip-hop masterpiece.
The song title, ‘Candyman’ is usually used to reference drug pushers.
Lil’ Wayne made his first few bucks by selling cocaine.
Lil’ Wayne is in the stands in the spot.
Lil’ Wayne also brushes the chalk off his feet – possibly an allusion to his rise from the streets to fame — and giving up on cocaine.
The chalk is also featured in a donut/coffee shop and a barber shop. The former representing the blue-collar everyman, and the latter is one of the primary meeting places in urban culture. It’s where all the issues of the day are discussed.
This spot is phenomenal because it does the following:
1) It shows that Nike gets LeBron.
2) It shows that Nike gets basketball.
3) It shows that Nike gets the intersection of basketball, hip hop, and street culture.
4) It shows that Nike gets music.
5) And if you’re savvy enough to understand all the finer points of the spot, Nike understands you.
Sheer brilliance. Yes. TV spots can still be great at telling stories — but the web is a great place for continuing their discussion.
Another reason this spot is great? Director, Mark Romanek, director of some of the best music videos of our time (I highly recommend his DVD).
Here are the credits for the spot:
Title: The Chalk
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Producer: Erika Madison
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
Executive Producer: Dave Morrison
Producer: Aris McGarry
Head of Production: Sue Ellen Clair
Director of Photography: Adam Kimmel
Editor: Robert Duffy
Post-Production: Spot Welders
Post Producer: Carolina Wallace
Assistant Editor: Patrick Murphree
Audio Post-Production: Lime
Mixer: Loren Silber
Colorist: Siggy Ferstl @ Riot
Effects: Digital Domain
VFX Supervisors: Brad Parker, Vernon Wilbert
VFX EP: Karen Anderson
VFX Producer: Melanie LaRue
Senior Flame Artists: Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez
Talent: LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne, Jamie Nared
YouTube’s released a set of new features that make the embeddable video product a more complete one.
Here’s what they’ve just rolled out, via the YouTube Blog:
* High-quality start images (thumbnails)
So I was listening to ‘Start’ by The Jam and the lyrics got me thinking of every example of a failed attempt by marketers to use social media marketing tactics to execute on a flawed social media strategy — especially those brands with image problems.
Take a listen, and see how/if it gets you to rethink things.
It’s not important for you to know my name -
Nor I to know yours
If we communicate for two minutes only
It will be enough
For knowing that someone in this world
Feels as desperate as me -
And what you give is what you get.
It doesn’t matter if we never meet again,
What we have said will always remain.
If we get through for two minutes only,
It will be a start!
For knowing that someone in this life,
Loves with a passion called hate
And what you give is what you get.
If I never ever see you -
If I never ever see you -
If I never ever see you – again.
And what you give is what you get!
What do those lyrics mean to you?