How To Recreate Google+ Circles in Facebook.

I’ve been playing around with Google+ (Google’s new social network) for the last hour, and noticed that the concept of “Circles” (groups of friends categorized by relationships) actually exists in Facebook via “Friend Lists”. You can actually group friends on Facebook and customize your newsfeed right now. [EDIT: This feature has been around for about two years.] Here’s how.

Google+ stream customization.

Google+ stream customization.


Facebook Newsfeed filtering.

Most Marketers Plan to Increase Social Media Spend This Year. Still Getting It Wrong.

From a report/study in Mashable:

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.”

Read that last part again:

The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.”

Why make your key performance indicator (KPI) so far away from what you’re trying to get people to really do? Why not measure engagement and the real value that connections can yield? Why must advertisers continue to add, when they can multiply?

I recently vented on this topic at Mediabistro’s SOCIALIZE (presentation is here).

What do you think? Should we continue to chase likes? What should we be measuring within social media?

My Interview With Chris Hughes.

Today, I had the pleasure of interviewing Facebook co-founder, Obama campaign social media ringleader, and Jumo founder Chris Hughes. His grasp of what makes people want to give time, money, and support to causes, his ability to create groundswells of support have been bested by no one I can think of. If you’ve got 25 minutes, check it out. I think you’ll enjoy our conversation.


Watch live streaming video from adage at livestream.com

Marketing Engagement With Me & Mitch Joel.

I recently had the pleasure and honor of spending some (recorded) time with one of marketing’s & advertising’s tech & social media luminaries, Mitch Joel.

We’ll both be speaking at Media Bistro’s Socialize event in NYC on 3/31-4/1, and thought it was high time that we got each other’s names in the same search result — you know, to make it official.

Check out the latest edition of Mitch’s fabulous Six Pixels of Separation podcast, and let me know if you think I’m a raving lunatic:

SPOS #246 – Marketing Engagement With Ian Schafer | Six Pixels of Separation – Marketing and Communications Podcast – By Mitch Joel at Twist Image.

Listen To An NPR Interview With Frank Rose About Transmedia Storytelling.

Hear my friend and celebrated author Frank Rose talk about Alternate Reality Games (ARGs), Mad Men & Deep Focus, and how movies, television series, and even brands are beginning to tell immersive stories that keep consumers engaged.

by Ian Schafer