My Interview With Chris Hughes.

Today, I had the pleasure of interviewing Facebook co-founder, Obama campaign social media ringleader, and Jumo founder Chris Hughes. His grasp of what makes people want to give time, money, and support to causes, his ability to create groundswells of support have been bested by no one I can think of. If you’ve got 25 minutes, check it out. I think you’ll enjoy our conversation.


Watch live streaming video from adage at livestream.com

Marketing Engagement With Me & Mitch Joel.

I recently had the pleasure and honor of spending some (recorded) time with one of marketing’s & advertising’s tech & social media luminaries, Mitch Joel.

We’ll both be speaking at Media Bistro’s Socialize event in NYC on 3/31-4/1, and thought it was high time that we got each other’s names in the same search result — you know, to make it official.

Check out the latest edition of Mitch’s fabulous Six Pixels of Separation podcast, and let me know if you think I’m a raving lunatic:

SPOS #246 – Marketing Engagement With Ian Schafer | Six Pixels of Separation – Marketing and Communications Podcast – By Mitch Joel at Twist Image.


Listen To An NPR Interview With Frank Rose About Transmedia Storytelling.

Hear my friend and celebrated author Frank Rose talk about Alternate Reality Games (ARGs), Mad Men & Deep Focus, and how movies, television series, and even brands are beginning to tell immersive stories that keep consumers engaged.



It’s The End Of Ad Inventory As You Know It.

This morning, I gave this presentation at the IAB Annual Leadership Meeting in Palm Springs, CA. I watched the fantastic documentary Inside Job, and decided to blow a few whistles myself (Matt Damon wasn’t available to narrate). Take a look. Let me know what you think.

**UPDATE**
Here are some video highlights:


Amazon Prime vs. Netflix vs. iTunes vs. Hulu.

There is a major content streaming/cord-cutting-reason war brewing, and it’s more than a two-horse race. The latest news is pitting Amazon vs. Netflix vs. iTunes vs. Hulu. Amazon is now offering it’s Amazon Prime subscribers (free shipping for $79/year) access to over 5000 movies and television shows at no extra cost.

Here’s the comparison to , thanks to Clicker:

Watch TV Shows & Movies online at Clicker

This is a perfect example of marketplace competition resulting in tangible benefits for consumers.

Thanks to Danny Sullivan for pointing this out.


awesome mega chart of amazon v netflix v hulu offerings from @clicker http://bit.ly/eDrfmO (via @techmeme)
@dannysullivan
Danny Sullivan


Watch Deep Focus’ Social Media Week Panel Here.

At 3pm on Monday, 2/7, I’ll be moderating an official Deep Focus panel called Participation, Aggregation, and Criticism in the Digital Age.

My panelists will be:

  • Jonah Peretti, Founder of BuzzFeed and Huffington Post
  • Jay Rosen, press critic, writer, and professor of journalism at New York University
  • Danielle Sacks, award winning senior writer, Fast Company Magazine
  • Jamal Henderson, Brand Manager, PepsiCo

With the acquisition of Huffington Post by AOL, this is a can’t miss event. And now you don’t have an excuse. You’ll be able to watch it in the player below at 3pm.

Watch live streaming video from smw_newyork_jwt at livestream.com

The Internet Kill Switch and The Second Amendment.

With all the attention being paid to Egypt during this historic period of change, not enough has been made of the government’s disabling of Internet and mobile phone services. I previously blogged about what Egypt’s Internet traffic looked like after the initial shutdown, but now the last remaining ISP has been taken offline.

While that drama is playing out, it seems that another one is just getting started.

Wired reports of the bipartisan-supported bill introduced by Sen. Susan Collins, the Republican ranking member on the Homeland Security and Governmental Affairs Committee. This bill ,which eventually died as the new Congress was sworn in, would essentially grant the Government, in working with the private sector, the ability to turn off access to parts of the Internet it deemed necessary in the face of a “threat”. This bill is now being re-worked and prepped for re-introduction.

How soon we forget.

No, not what’s going on in Egypt under a repressive regime, but our own constitution.

The ACLU and EFF are up in arms about this legislation as they see it as potentially stifling to freedom of speech, and would result in censorship. It’s also the kind of thing that brought us hits like the Patriot Act. It’s a First Amendment argument.

But I argue that it is a Second Amendment argument.

The Second Amendment grants citizens the right to keep and bear arms. Not just for self defense, but to allow us to keep our own government in check, as “a well-regulated militia”. For the founding fathers, this was a way to ensure that Government couldn’t get too powerful (there was no way they could foresee the development of high-power weaponry, nuclear weapons, etc.).

While this conversation can easily become one about guns and ammo, it just as easily can become one about the power to organize and share information. Information is now just as empowering to citizens as arms once were. And nothing has facilitated organization, the sharing of ideas, and the spreading of information better than the Internet. If there was a “kill switch”on the Internet this would essentially remove something that we now take for granted. Access to information, to collaboration, to organization, to each other. Things that are necessary for a free and open democracy.

Let’s hope that the Internet remains a place where we can freely organize, and that we learn from not just the recent events in the Middle East, but from the lessons our founding fathers tried to teach us.


Deep Media, Transmedia, and The Art of Immersion.

book.jpgHop on over to Henry Jenkins’ blog for an in-depth interview with the legendary Frank Rose, about his book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue and the Way We Tell Stories.

I’m absolutely honored to be mentioned in Frank’s book, a book about the ways storytelling is getting more complex, more enveloping, more immersive.

A little bit about Frank Rose:

Frank Rose is the author of The Art of Immersion: How the Digital Genera-tion is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, to be published in February 2011 by W.W. Norton, and a contributing editor at Wired, where he has written extensively about media and entertainment. Before joining Wired in 1999, he worked as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. He is also the author of The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and West of Eden, a 1989 best-seller about the ouster of Steve Jobs from Apple, now available in an updated edition.

The book, and Henry Jenkins’ interview, is a great introduction to Alternate Reality Games, gamification, and multiplatform storytelling. There is a ton in there to get you started on thinking about how you can live up to the now higher expectations of your audiences.

Read Part 1 of the interview here.

Read Part 2 of the interview here.


Egypt’s Internet Traffic, Visualized.

Egypt

In case you were wondering what internet traffic in Egypt looked like since the crackdown, this pretty much tells the story.

And here’s what Jon Stewart has to say about it:

The Daily Show on Egypt & Social Media

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
The Rule of the Nile
www.thedailyshow.com
Daily Show Full Episodes Political Humor & Satire Blog</a> The Daily Show on Facebook

5395027368_7d97b74c0b_b.jpg (1024×506).


Page 5 of 69« First...34567...102030...Last »