Curious as to what I said on my panel on the future of self-service and automation in online media?
Consider your curiosity a think of the past. This is actually an interesting topic, that could make for an interesting debate -- not just a panel.
Here's the panel, in it's entirety. Agree with my points? Disagree? Let me know in the comments...
You asked for it, you got it.
As Multichannel News put it:
Viewers who go online to find out about new TV shows before they premiere are more likely to watch them regularly, and to even convince their friends to watch those programs, according to a study by Yahoo and Deep Focus.The “Engage and Entertain” study also found that there’s a direct correlation between advertising for a show–whether on TV, through a portal or billboards–and online searches regarding a program. When asked what prompted respondents to go online to learn more about a TV show, 55% said because they “saw or heard an advertisement,” according to the study.
The research was conducted by Yahoo and Deep Focus to help TV studios figure out the best way to engage consumers online, even during the traditionally slow summer TV season.
The takeaway is that TV studios should use the Internet early on to build loyalty to new shows.
And, according to the study, TV studios should be engaging with consumers even before the new TV season begins. For example, viewers who seek out information on a show online before its actual TV premiere convince an average of 5.1 of their friends to watch that show, the survey found. The study also determined that people who seek information online about new shows before they debut are 46% more likely to watch the show regularly.
Below are the viewable, zoomable, printable, and shareable topline findings of The Deep Focus/Yahoo! Study, Engage & Entertain.
If you've got questions, let me have it.
I was engulfed in work tonight, and realized that I missed a night I've been waiting for for a while -- the 2008 NBA Draft Lottery. As a Knicks fan, it's all I had to look forward to this season.
11:43pm: Where did I go first? ESPN.com. And no list of the lottery results on the homepage. Ah, but there was a small link to the story about the draft. But no list of the results. Argh!
Google Search on 'nba draft lottery results'? Turned up nothing. Nothing!
So then I go to NBA.com.
A link to a video recapping the top three picks. But I WANT A LIST! It was only until I got down to near the bottom of the site (which I only realized existed by doing a Firefox 'find text' function) that there was a link to the results.
11:51pm: Going back to those Google results made me realize that I missed the fact that Yahoo's coverage of the results were, in fact, indexed -- but it was the very last result on the first page of results.
This was way too hard to find. So maybe I can help everyone by just posting the list here. Maybe I'll linkbait have better luck getting indexed by Google than NBA.com did:
Results of the 2008 NBA Draft Lottery
SECAUCUS, NJ, May 20 – Following are the results from the 2008 NBA Draft Lottery, which was conducted Tuesday at NBA TV’s studio in Secaucus, New Jersey. The Chicago Bulls, who had a 1.7 percent chance of obtaining the first selection, will have the first overall pick in the 2008 NBA Draft, which will be held in New York City at The WaMu Theater at Madison Square Garden on Thursday, June 26, 2008.
1. Chicago
2. Miami
3. Minnesota
4. Seattle
5. Memphis
6. New York
7. LA Clippers
8. Milwaukee
9. Charlotte
10. New Jersey
11. Indiana
12. Sacramento
13. Portland
14. Golden State
Following is the order for the remainder of the 2008 NBA Draft:
15. Atlanta (To Phoenix)
16. Philadelphia
17. Toronto
18. Washington
19. Cleveland
20. Denver
21. Dallas (To New Jersey)
22. Orlando
23. Utah
24. Phoenix (To Seattle)
25. Houston
26. San Antonio
27. New Orleans
28. LA Lakers (To Memphis)
29. Detroit
30. Boston
2008 Second Round Draft Choice Order:
31. Miami (To Minnesota via Boston)
32. Seattle
33. Memphis (To Portland)
34. Minnesota*
35. LA Clippers
36. New York (To Portland)
37. Milwaukee
38. Charlotte
39. Chicago
40. New Jersey
41. Indiana
42. Atlanta (To Sacramento)
43. Sacramento
44. Philadelphia (To Utah)
45. Toronto (To San Antonio)
46. Portland (To Seattle via Boston)
47. Washington
48. Cleveland (To Phoenix)
49. Golden State
50. Denver (To Seattle)
51. Dallas
52. Orlando (To Miami)
53. Utah
54. Houston
55. Phoenix (To Portland via Indiana)
56. New Orleans (To Seattle via Houston)
57. San Antonio
58. LA Lakers
59. Detroit
60. Boston
* Pick may be conveyed to Detroit.
Today, MySpace announced "Data Availability" with partners Yahoo!, eBay, Photobucket, and Twitter. Check out the press release here.
To summarize:
Yahoo
Information on a user's MySpace profile may be integrated into Yahoo! services in a variety of ways. For example, users that have chosen to share their MySpace content and data with Yahoo! Instant Messenger might find their MySpace default photo, interests, and favorite music displayed to their Messenger contacts directly in the IM client. Additionally, MySpace users will be able to choose to display their data within Yahoo!'s universal profile or leverage it in Yahoo! Mail's smarter inbox, both launching later this year.
eBay
eBay profiles will be able to be enhanced with MySpace bios, interests, pictures, and videos. When browsing or transacting on eBay, the availability of external social information can help users make decisions quickly about whom they can do business (and forge relationships) with.
Photobucket
Photobucket users will be able to have a single view of their photos across multiple services, as well as opt-in to displaying their MySpace profile data in their Photobucket albums. Users will also be able to leverage their existing connections on MySpace to share their content on Photobucket more easily, without having to re-establish connections and friend lists.
Twitter
Twitter profiles at present are primarily focused on current updates and are relatively sparse on user information. Users will be able to incorporate their MySpace profile content and data points previously not included in the Twitter product suite. Once the implementation is complete, a user will be able to bring in their MySpace content and data including their bio, blogs, and photos, ultimately making the Twitter site a more enriching site with content previously unavailable in its interface.
Say want you want about whether or not anyone really wants to see MySpace information elsewhere, but this is part of the '3.0' stuff that everyone's been talking about...and other properties will follow suit.
According to Download Squad, today, Yahoo!, Microsoft, and Google announced the formation of the OpenSocial Foundation.
The Foundation is a 'non-profit' entity aimed at ensuring '...open and transparent governance of the OpenSocial specifications and intellectual property.'
Is it me, or does it seem weird that you can set up a non-profit entity that is designed to support the initiatives of a very 'for profit' company like Google? It seems that the efforts are noble enough, but still, these are Google standards, no matter how many third-parties are involved.
Do we have a choice but to choose between Google's and Facebook's standards? Time will tell.
Visit Download Squad for the nice little recap.
In case you missed it, BusinessWeek reporter Sarah Lacy pretty much bombed the Mark Zuckerberg keynote interview yesterday at SXSW. Check out CNet's coverage here.
One thing I noticed was that before she went on, she sent a post over to Silicon Alley Insider telling us what she was going to ask Zuckerberg.
So, we will not re-hash why Zuckerberg didn't sell to yahoo. We will not re-hash the fact that he's -- gasp! -- 23. I might make fun at his awkward 60 Minutes line: "was that a question?"Everyone has glommed onto the corporate facebook story. And to Mark, that's the least interesting part. So we'll spend some time talking about the site itself, and the role it's playing in the world. And we'll tackle thorny advertising questions. (Beacon, anyone?)
Mostly, I hope to draw out some of the real Mark. I've spent some 30 hours or so interviewing him, starting when he was a 19 year-old punk. And you know, he's not a bad guy.
THAT'S the problem.
She told us what she was going to ask him. Lacy should have done a little more research into the makeup of the crowd at SXSW. She should have known that this crowd wanted answers. If Zuckerberg wasn't going to provide answers, or at the very least, information, then that would've been his (or Facebook's) problem. Instead, she utilized her 'familiarity' with Zuckerberg (she's interviewed him before, and is writing a book that features him) to try and 'friend' (approriately enough) information out of him. And that information never came. Zuckerberg is not known for his conversational finesse. You need to put him on the spot - without insulting him. If the questions were the right ones, the ones that the audiences wanted to hear, she could have at least satisfied some of the crowd.
But that never happened.
She never asked us about what we wanted to hear from him. Of course there is time for 'audience questions' after the interview. But why wait until then to hear what we have to say?
What Sarah Lacy should have done was write a blog post and solicit questions to ask Zuckerberg in the comments section. She could have taken the pulse of the crowd before she arrived. She could have at least given Zuckerberg the opportunity to address the issues that were so important to the crowd.
Style aside, a lot of what was missing was substance. In an interview, the questions need to have as much as (if not more) substance than the answers. It puts the onus on the interviewee. If Sarah gave the audience the opportunity to contribute substance to the interview -- relevant to them -- than maybe the crowd wouldn't have turned on her so quickly.
Isn't it ironic that one of the most attended, most accessible (to the public) interviews of the CEO of the most popular social and collaborative property on the web, had nothing social or collaborative about it?
Next time, please ask. Don't tell.
Oh...and please use this as an opportunity to listen to the crowd that is your audience. And converse. Don't antagonize.
I watched the true HD version of this in my office, on a big screen, with the lights off, and the sound turned way up.
It was so worth it.
What is it about the character of Indiana Jones that makes Harrison Ford remember that he has a personality? Don't answer that. Ignorance is bliss.
And hey, Yahoo. I know you're busy right now, but a way to grab embed code directly from the player above wouldn't hurt.
According to a Forrester Research report, regardless of what happens to the economy, social media spending will remain strong. This flies in the face of what happened in the last downturn, where advertisers put their money into old standbys like television.
Now this doesn't mean that advertisers will simply be spending more money on ads on social media websites. Josh Bernoff, Forrester analyst said:
Placing ads in Facebook will suffer right along with placing ads on Yahoo! and in Time magazine. That's going to get cut across the board.
Where spending will be strong seems to be in the development of communities and within existing ones.
Which is where companies should be spending it in the first place.
So it seems that Microsoft made a $44.6 billion dollar bid for Yahoo.
What implications does this have?
If this deal goes through, this certainly becomes the single largest display advertising reach play on the web, and will further cement Yahoo/MSN on brand media planners everywhere. I’d assume the Yahoo brand would lead, because here in the US, the average person probably doesn’t ‘choose’ MSN — they default to it. Search share will, of course, rival Google, making it an even more important part of every search strategy. Their combined video inventory will be the greatest pre-roll pool on the web.
The biggest impact would potentially be the combined behavioral and demographic targeting across both properties (even if they weren’t combined).
I would certainly hope that if they did combine the properties, they’d lose the MSN brand and keep Yahoo’s.
My $0.02. Which added to $44.6 billion doesn't really add much.
I got this email today, and I just have to share it with you all. If anyone wants to share in my fortune, please just say so in the comments. Congratulations to all of you!
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It is understandable that you might be a little bit apprehensive because
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interest to share with you. I got your reference in my search for someone
who suits my proposed business relationship.
I am Mr. Patrick K. W. Chan Executive Director & Chief financial Officer of
Hang Seng Bank Ltd. I have an obscured business suggestion for you. I will
need you to assist me in executing a business project from Hong Kong to your
country. It involves the transfer of a large sum of money. Everything
concerning this transaction shall be legally done without hitch. Please
endeavour to observe utmost discretion in all matters concerning this issue.Once the funds have been successfully transferred into your account, we
shall share in the ratio to be agreed by both of usI will prefer you reach me on my private email address below (
pcchanwk1@yahoo.com.hk ) and finally after that I shall furnish you with
more information’s about this operation.Please if you are not interested delete this email and do not hunt me
because I am putting my career and the life of my family at stake with this
venture. Although nothing ventured is nothing gained.Your earliest response to this letter will be appreciated.
Kind Regards,
Mr. Patrick Chan
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